The Use of Student Samples in Conjoint Analysis: A Comparison with Ordinary Consumers in Two European Countries

Bodo B. Schlegelmilch

The Use of Student Samples in Conjoint Analysis: A Comparison with Ordinary Consumers in Two European Countries

Institute for International Marketing Management

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the Institute of Management Science/Operations Research Society of America (TIMS/ORSA), 34th Joint Annual Meeting, San Francisco, California, November 1-4 1992
Publication status	Published - 1992

Cite this

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title = "The Use of Student Samples in Conjoint Analysis: A Comparison with Ordinary Consumers in Two European Countries",

author = "Schlegelmilch, \{Bodo B.\}",

year = "1992",

language = "English",

booktitle = "Proceedings of the Institute of Management Science/Operations Research Society of America (TIMS/ORSA), 34th Joint Annual Meeting, San Francisco, California, November 1-4 1992",

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The Use of Student Samples in Conjoint Analysis: A Comparison with Ordinary Consumers in Two European Countries. / Schlegelmilch, Bodo B.
Proceedings of the Institute of Management Science/Operations Research Society of America (TIMS/ORSA), 34th Joint Annual Meeting, San Francisco, California, November 1-4 1992. 1992.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

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T1 - The Use of Student Samples in Conjoint Analysis: A Comparison with Ordinary Consumers in Two European Countries

AU - Schlegelmilch, Bodo B.

PY - 1992

Y1 - 1992

M3 - Contribution to conference proceedings

BT - Proceedings of the Institute of Management Science/Operations Research Society of America (TIMS/ORSA), 34th Joint Annual Meeting, San Francisco, California, November 1-4 1992

ER -