| Original language | English |
|---|---|
| Title of host publication | Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) |
| Editors | CD |
| Publication status | Published - 1 May 2006 |
The User-Friendliness of Alternative Answer Formats
Sara Dolnicar, Bettina Grün
Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings