The Value of Regional Brands in Europe: How Consumers in Five European Countries perceive and evaluate European Brands

Publication: Scientific journal › Journal article › peer-review

Original language	English
Pages (from-to)	68 - 80
Journal	Journal of Research and Management
Volume	33
Issue number	1
Publication status	Published - 1 Mar 2011

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title = "The Value of Regional Brands in Europe: How Consumers in Five European Countries perceive and evaluate European Brands",

author = "Barbara St{\"o}ttinger and Elfriede Penz",

year = "2011",

month = mar,

day = "1",

language = "English",

volume = "33",

pages = "68 -- 80",

journal = "Marketing, Zeitschrift fur Forschung und Praxis",

issn = "0344-1369",

publisher = "C.H.BECK",

number = "1",

}

TY - JOUR

T1 - The Value of Regional Brands in Europe: How Consumers in Five European Countries perceive and evaluate European Brands

AU - Stöttinger, Barbara

AU - Penz, Elfriede

PY - 2011/3/1

Y1 - 2011/3/1

UR - http://vahlen.becksche.de/zneu/vahlen/zeitschriften.asp?zeitschrift=Marketing

M3 - Journal article

SN - 0344-1369

VL - 33

SP - 68

EP - 80

JO - Marketing, Zeitschrift fur Forschung und Praxis

JF - Marketing, Zeitschrift fur Forschung und Praxis

IS - 1

ER -