The Value of Regional Brands in Europe: How Consumers in Five European Countries perceive and evaluate European Brands

Barbara Stöttinger, Elfriede Penz

Publication: Scientific journal › Journal article › peer-review

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The Euronconsumer: Myth or Reality? Definition, State-of-the Art and Development of a Measurement Instrument for the Use in International Marketing
Stöttinger, B.
1/06/04 → 31/12/05
Project: Research funding