| Original language | German (Austria) |
|---|---|
| Title of host publication | Proceedings of the 13th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe |
| Editors | Petr Chadraba and Reiner Springer |
| Place of Publication | Wien |
| Publisher | Eigenverlag |
| Pages | 243 - 254 |
| Publication status | Published - 1 Nov 2005 |
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