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The Westernization of Consumer Goods Markets in Central and Eastern Europe

    Publication: Chapter in book/Conference proceedingContribution to conference proceedings

    Original languageGerman (Austria)
    Title of host publicationProceedings of the 13th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe
    Editors Petr Chadraba and Reiner Springer
    Place of PublicationWien
    PublisherEigenverlag
    Pages243 - 254
    Publication statusPublished - 1 Nov 2005

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