This Brand is MINE: Brand Psychological Ownership as a Distinct Construct and Powerful Driver of Consumer Behavior

Bernadette Kamleitner, Sophie Süssenbach, Carina Thürridl, Ruta Ruzeviciute

Publication: Contribution to conferenceConference poster

Original languageEnglish
Publication statusPublished - 2016

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing
  • 502020 Market research
  • 501021 Social psychology
  • 501002 Applied psychology

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