Time Efficient Brand Image Measurement - Is Binary Format Sufficient to Gain the Market Insight Required?

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the 33rd European Marketing Academy Conference
Place of Publication	CD
Publication status	Published - 1 May 2004

Cite this

@inproceedings{e6ce64db99924920891dd7eb62ae61f7,

title = "Time Efficient Brand Image Measurement - Is Binary Format Sufficient to Gain the Market Insight Required?",

author = "Sara Dolnicar and Bettina Gr{\"u}n and Friedrich Leisch",

year = "2004",

month = may,

day = "1",

language = "English",

booktitle = "Proceedings of the 33rd European Marketing Academy Conference",

}