Time Orientation: The Role of Culture and its Marketing Applications.

Publication: Scientific journal › Journal article › peer-review

Original language	English
Pages (from-to)	17 - 21
Journal	transfer - Zeitschrift für Kommunikation und Markenmanagement
Volume	63
Issue number	1
Publication status	Published - 2017

Austrian Classification of Fields of Science and Technology (ÖFOS)

@article{bae752130a224459b15c118af49c9d35,

title = "Time Orientation: The Role of Culture and its Marketing Applications.",

author = "Philipp Simbrunner and Aikaterini Makri and Schlegelmilch, \{Bodo B.\}",

year = "2017",

language = "English",

volume = "63",

pages = "17 -- 21",

journal = "transfer - Zeitschrift f{\"u}r Kommunikation und Markenmanagement",

issn = "1436-798X",

number = "1",

}

TY - JOUR

T1 - Time Orientation: The Role of Culture and its Marketing Applications.

AU - Simbrunner, Philipp

AU - Makri, Aikaterini

AU - Schlegelmilch, Bodo B.

PY - 2017

Y1 - 2017

M3 - Journal article

SN - 1436-798X

VL - 63

SP - 17

EP - 21

JO - transfer - Zeitschrift für Kommunikation und Markenmanagement

JF - transfer - Zeitschrift für Kommunikation und Markenmanagement

IS - 1

ER -