Towards a Better Understanding and Measurement Of Real Consumers Trust in Electronic Word-of-Mouth

Wolfgang Weitzl, Robert Zniva

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationProceeding of the 6th EMAC Regional Conference
Editors European Marketing Academy
Place of PublicationVienna
Publication statusPublished - 1 Jun 2015

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing

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