Towards a Better Understanding and Measurement Of Real Consumers Trust in Electronic Word-of-Mouth

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceeding of the 6th EMAC Regional Conference
Editors	European Marketing Academy
Place of Publication	Vienna
Publication status	Published - 1 Jun 2015

Austrian Classification of Fields of Science and Technology (ÖFOS)

@inproceedings{e7048d2ac0c5425e9f11fd9bc88ad738,

title = "Towards a Better Understanding and Measurement Of Real Consumers Trust in Electronic Word-of-Mouth",

author = "Wolfgang Weitzl and Robert Zniva",

year = "2015",

month = jun,

day = "1",

language = "English",

editor = "\{European Marketing Academy\}",

booktitle = "Proceeding of the 6th EMAC Regional Conference",

}