Towards a new paradigm of measurement in marketing

Publication: Scientific journal › Journal article › peer-review

Original language	English
Pages (from-to)	1307 - 1317
Journal	Journal of Business Research
Publication status	Published - 1 Nov 2012

Cite this

@article{a0eacc9117204429a05f50dd76489079,

title = "Towards a new paradigm of measurement in marketing",

author = "Thomas Salzberger and Monika Koller",

year = "2012",

month = nov,

day = "1",

language = "English",

pages = "1307 -- 1317",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier Inc.",

}