Tracking Positioning Developments - Perceptual Changes in Hair Colorant Positioning in Eastern Europe

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the 32nd EMAC Conference, CD 2003
Publication status	Published - 2003

Adaptive Modelling - Market segmentation and product positioning
Mazanec, J. (PI - Project head), Buchta, C. (researchers ), Dolnicar, S. (researchers ) & Reutterer, T. (researchers )
1/01/97 → 31/03/03
Project: Other

Projects