Transactions as trade-offs between costs and benefits

Bernadette Kamleitner; Ruta Ruzeviciute

Transactions as trade-offs between costs and benefits

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Abstract

Consumer behaviour often involves a factual tradeoff between costs and benefits. Going to the theatre involves obtaining a potentially entertaining and fun experience in return for a certain amount of money and the hassle involved in getting the ticket. Borrowing a pint of milk from a neighbour involves the benefits of being able to have a café latte or a happy pet cat. It also involves having to leave the couch and it may mean incurring some social debt to the neighbour who may come knocking to get your last drop of milk another time.

Original language	English
Title of host publication	Routledge International Handbook of Consumer Psychology
Editors	Cathrine V. Jansson-Boyd & Magdalena J. Zawisza
Place of Publication	New York
Publisher	Routledge
Pages	411 - 428
ISBN (Print)	9781138846494
Publication status	Published - 2017

Keywords

#inspiration

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University Library Catalogue

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title = "Transactions as trade-offs between costs and benefits",

abstract = "Consumer behaviour often involves a factual tradeoff between costs and benefits. Going to the theatre involves obtaining a potentially entertaining and fun experience in return for a certain amount of money and the hassle involved in getting the ticket. Borrowing a pint of milk from a neighbour involves the benefits of being able to have a caf{\'e} latte or a happy pet cat. It also involves having to leave the couch and it may mean incurring some social debt to the neighbour who may come knocking to get your last drop of milk another time.",

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AB - Consumer behaviour often involves a factual tradeoff between costs and benefits. Going to the theatre involves obtaining a potentially entertaining and fun experience in return for a certain amount of money and the hassle involved in getting the ticket. Borrowing a pint of milk from a neighbour involves the benefits of being able to have a café latte or a happy pet cat. It also involves having to leave the couch and it may mean incurring some social debt to the neighbour who may come knocking to get your last drop of milk another time.

KW - #inspiration

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M3 - Chapter in edited volume

SN - 9781138846494

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EP - 428

BT - Routledge International Handbook of Consumer Psychology

A2 - Cathrine V. Jansson-Boyd & Magdalena J. Zawisza, null

PB - Routledge

CY - New York

ER -

Transactions as trade-offs between costs and benefits

Abstract

Keywords

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