Transactions as trade-offs between costs and benefits

Bernadette Kamleitner, Ruta Ruzeviciute

Publication: Chapter in book/Conference proceedingChapter in edited volume


Consumer behaviour often involves a factual tradeoff between costs and benefits. Going to the theatre involves obtaining a potentially entertaining and fun experience in return for a certain amount of money and the hassle involved in getting the ticket. Borrowing a pint of milk from a neighbour involves the benefits of being able to have a café latte or a happy pet cat. It also involves having to leave the couch and it may mean incurring some social debt to the neighbour who may come knocking to get your last drop of milk another time.
Original languageEnglish
Title of host publicationRoutledge International Handbook of Consumer Psychology
Editors Cathrine V. Jansson-Boyd & Magdalena J. Zawisza
Place of PublicationNew York
Pages411 - 428
ISBN (Print)9781138846494
Publication statusPublished - 2017


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