Abstract
This is part of a case series. The Carlsberg 'A case' (the first in a series of three cases on Carlsberg's transformation journey) reviews the effects of the consolidation of the global beer industry on the strategic position of the Danish brewer. The case starts with a brief introduction of the Carlsberg Group, which is followed by a description of the main structural features of the global beer industry and how they evolved over a span of two decades. The case then focuses on the discussion of a large acquisition Carlsberg undertook in Russia which allows to discuss several issues: analysis of industry structure; development of strategic options in the light of industry changes; and M&A capabilities.
| Original language | English |
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| Journal | Reference no |
| Publication status | Published - 1 May 2012 |