Trust in Electronic Word-of-Mouth as the Key Moderator of eWOM Influence

Wolfgang Weitzl, Robert Zniva, Ardion Beldad

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationProceedings of the 2015 ANZMAC Main Conference
Editors Australian and New Zealand Marketing Academy
Place of PublicationSyndey, AUS
Publication statusPublished - 2015

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502052 Business administration
  • 502019 Marketing

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