Trust in Electronic Word-of-Mouth as the Key Moderator of eWOM Influence

Wolfgang Weitzl, Robert Zniva, Ardion Beldad

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the 2015 ANZMAC Main Conference
Editors	Australian and New Zealand Marketing Academy
Place of Publication	Syndey, AUS
Pages	808
Publication status	Published - 2015

Austrian Classification of Fields of Science and Technology (ÖFOS)

@inproceedings{4527bdd6781f4ddf86fd346319af1fca,

title = "Trust in Electronic Word-of-Mouth as the Key Moderator of eWOM Influence",

author = "Wolfgang Weitzl and Robert Zniva and Ardion Beldad",

year = "2015",

language = "English",

pages = "808",

editor = "{Australian and New Zealand Marketing Academy}",

booktitle = "Proceedings of the 2015 ANZMAC Main Conference",

}