TUI Schöne Ferien! - Reisedienstleistung oder Marketing ?

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	German (Austria)
Title of host publication	Marketing-Management und Unternehmensführung
Editors	Böhler H.
Place of Publication	Stuttgart
Pages	715 - 739
Publication status	Published - 1 May 2002

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@inbook{ede9f330ef434ccb970bc9489b5ec607,

title = "TUI Sch{\"o}ne Ferien! - Reisedienstleistung oder Marketing ?",

author = "Klaus Macharzina and Fisch, {Jan Hendrik}",

year = "2002",

month = may,

day = "1",

language = "Deutsch ({\"O}sterreich)",

pages = "715 -- 739",

editor = "{B{\"o}hler H.}",

booktitle = "Marketing-Management und Unternehmensf{\"u}hrung",

}