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Two means to the same end: hierarchical value maps in tourism - comparing the association pattern technique with direct importance ratings

  • Andreas Zins

    Publication: Chapter in book/Conference proceedingChapter in edited volume

    Original languageEnglish
    Title of host publicationConsumer psychology of tourism, hospitality and leisure. Volume 2, 123-151, New York: CABI Publishing 2001
    Publication statusPublished - 2001

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