University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers

Lukas Maier; Martin Schreier; Christian Baccarella; Kai-Ingo Voigt

doi:10.1177/00222429231185313

University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers

Lukas Maier, Martin Schreier, Christian Baccarella, Kai-Ingo Voigt

Publication: Scientific journal › Journal article › peer-review

Original language	American English
Pages (from-to)	1-20
Journal	Journal of Marketing
Volume	88
Issue number	2
Early online date	2023
DOIs	https://doi.org/10.1177/00222429231185313
Publication status	Published - 2024

Keywords

university-industry collaboration
open innovation
new products
scientific legitimacy
belief in science

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10.1177/00222429231185313Licence: CC BY-NC

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University Library Catalogue

University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers
Schreier, M. (PI - Project head) & Maier, L. (Researcher)
23/06/21 → …
Project: Research funding

Cite this

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title = "University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers",

keywords = "university-industry collaboration, open innovation, new products, scientific legitimacy, belief in science",

author = "Lukas Maier and Martin Schreier and Christian Baccarella and Kai-Ingo Voigt",

year = "2024",

doi = "10.1177/00222429231185313",

language = "Englisch (Amerika)",

volume = "88",

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journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "American Marketing Association",

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T1 - University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers

AU - Maier, Lukas

AU - Schreier, Martin

AU - Baccarella, Christian

AU - Voigt, Kai-Ingo

PY - 2024

Y1 - 2024

KW - university-industry collaboration

KW - open innovation

KW - new products

KW - scientific legitimacy

KW - belief in science

U2 - 10.1177/00222429231185313

DO - 10.1177/00222429231185313

M3 - Journal article

SN - 0022-2429

VL - 88

SP - 1

EP - 20

JO - Journal of Marketing

JF - Journal of Marketing

IS - 2

ER -

University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers

Keywords

Access to Document

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University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers

Cite this