Unorthodox? Sustainability as Discursive Guidepost for Creating Transformative Agency in Professional Communication Education

Based on recent work outlining the transformation of professional communicator roles and the desperate search for “curators” or “agents of change” in neighboring disciplines such as management, business and economics, sustainability studies and education, we present a systematic reflection of concepts in higher education for sustainability and their (missing) fit to professional communication education in a world in crisis. The blind spots and challenges identified, especially from a communication perspective, will be filled with concepts from environmental communication pedagogy, pointing to the need for more participatory strategies and radicality in professional communication education. Concrete modalities of instruction will be discussed and supported by eight reconstruction interviews with pedagogues, educators and students from diverse cultural contexts involved in sustainability communication education. The findings show the need for more radical pedagogy and unorthodoxy. The paper finishes with suggestions for practices that materialize sustainability in co-created sites of change.