| Original language | English |
|---|---|
| Pages (from-to) | 39 - 40 |
| Journal | transfer - Zeitschrift für Kommunikation und Markenmanagement |
| Volume | 64 |
| Issue number | 01 |
| Publication status | Published - 2018 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 502019 Marketing
- 502052 Business administration
- 502020 Market research