Using Cluster Analysis for Market Segmentation - Typical Misconceptions, Established Methodological Weaknesses and Some Recommendations for Improvement

Publication: Scientific journal › Journal article › peer-review

Original language	English
Journal	Australasian Journal of Market Research
Publication status	Published - 2003

Adaptive Modelling - Market segmentation and product positioning
Mazanec, J. (PI - Project head), Buchta, C. (Researcher), Dolnicar, S. (Researcher) & Reutterer, T. (Researcher)
1/01/97 → 31/03/03
Project: Other

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