Using Data Envelopment Analysis for Measuring Website Effectiveness

Ulrike Bauernfeind, Nicole Mitsche

    Publication: Chapter in book/Conference proceedingContribution to conference proceedings

    Original languageGerman (Austria)
    Title of host publicationProceedings of the Travel Distribution Summit, Europe, Research Conference
    Editors Andrew J. Frew
    Place of PublicationLondon, UK
    PublisherAxon Imprint
    Pages101 - 110
    Publication statusPublished - 1 Jul 2006

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