Using Self-Organizing Feature Maps (SOMs) for Simultaneously Performing Positioning and Segmentation Analysis

Thomas Reutterer

Using Self-Organizing Feature Maps (SOMs) for Simultaneously Performing Positioning and Segmentation Analysis

Institute for Marketing and Customer Analytics

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Východiská segmentácie trhu - Zborník z medzinárodnej konferencie. Ekonomická univerzita v Bratislave, Slovakia, 92-117, ISBN 80-225-0933-7 1997
Publication status	Published - 1997

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University Library Catalogue

Analyzing competitive market structures and consumer heterogeneity: a comparison of simultaneous approaches
Reutterer, T. & Natter, M.
1/01/97 → 30/11/98
Project: Research funding

Cite this

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title = "Using Self-Organizing Feature Maps (SOMs) for Simultaneously Performing Positioning and Segmentation Analysis",

author = "Thomas Reutterer",

year = "1997",

language = "English",

booktitle = "V{\'y}chodisk{\'a} segment{\'a}cie trhu - Zborn{\'i}k z medzin{\'a}rodnej konferencie. Ekonomick{\'a} univerzita v Bratislave, Slovakia, 92-117, ISBN 80-225-0933-7 1997",

}

Using Self-Organizing Feature Maps (SOMs) for Simultaneously Performing Positioning and Segmentation Analysis. / Reutterer, Thomas.
Východiská segmentácie trhu - Zborník z medzinárodnej konferencie. Ekonomická univerzita v Bratislave, Slovakia, 92-117, ISBN 80-225-0933-7 1997. 1997.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - Using Self-Organizing Feature Maps (SOMs) for Simultaneously Performing Positioning and Segmentation Analysis

AU - Reutterer, Thomas

PY - 1997

Y1 - 1997

M3 - Contribution to conference proceedings

BT - Východiská segmentácie trhu - Zborník z medzinárodnej konferencie. Ekonomická univerzita v Bratislave, Slovakia, 92-117, ISBN 80-225-0933-7 1997

ER -

Using Self-Organizing Feature Maps (SOMs) for Simultaneously Performing Positioning and Segmentation Analysis

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Projects

Analyzing competitive market structures and consumer heterogeneity: a comparison of simultaneous approaches

Cite this