Value and loyalty in wireless telecommunications - an experimental investigation of the halo between product and service

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the Academy of Marketing Conference 2011
Editors	University of Liverpool, Management School, Marketing Fields Forever
Place of Publication	Liverpool
Pages	XX - YY
Publication status	Published - 1 Jul 2011

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@inproceedings{c12e76e568024498871d11077ed2495a,

title = "Value and loyalty in wireless telecommunications - an experimental investigation of the halo between product and service",

author = "Alexander Zauner and Monika Koller and Arne Floh",

year = "2011",

month = jul,

day = "1",

language = "English",

pages = "XX -- YY",

editor = "{University of Liverpool, Management School, Marketing Fields Forever}",

booktitle = "Proceedings of the Academy of Marketing Conference 2011",

}

Value and loyalty in wireless telecommunications - an experimental investigation of the halo between product and service. / Zauner, Alexander; Koller, Monika ; Floh, Arne.
Proceedings of the Academy of Marketing Conference 2011. ed. / University of Liverpool, Management School, Marketing Fields Forever. Liverpool, 2011. p. XX - YY.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - Value and loyalty in wireless telecommunications - an experimental investigation of the halo between product and service

AU - Zauner, Alexander

AU - Koller, Monika

AU - Floh, Arne

PY - 2011/7/1

Y1 - 2011/7/1

M3 - Contribution to conference proceedings

SP - XX - YY

BT - Proceedings of the Academy of Marketing Conference 2011

A2 - University of Liverpool, Management School, Marketing Fields Forever, null

CY - Liverpool

ER -