Value Creation through Mobile Service Usage: Investigating the Role of Context Awareness as an Influencing Factor

Astrid Dickinger, Johanna Lengauer

Institute for Marketing and Customer Analytics

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

1 results

Filter

Finished

Mobile 1:1 - Mobile TV
Dickinger, A. (PI - Project head)
1/02/06 → 1/07/07
Project: Research funding