Value Dimensions as Antecedents of mobile Service Adoption and the moderating Role of Ubiquity

Johanna Lengauer, Astrid Dickinger

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	INFORMS Marketing Science Conference
Editors	Singapore Management University
Place of Publication	Singapore
Publication status	Published - 1 May 2007

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title = "Value Dimensions as Antecedents of mobile Service Adoption and the moderating Role of Ubiquity",

author = "Johanna Lengauer and Astrid Dickinger",

year = "2007",

month = may,

day = "1",

language = "English",

editor = "{Singapore Management University}",

booktitle = "INFORMS Marketing Science Conference",

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AU - Lengauer, Johanna

AU - Dickinger, Astrid

PY - 2007/5/1

Y1 - 2007/5/1

UR - http://www.business.smu.edu.sg/mks2007/

M3 - Contribution to conference proceedings

BT - INFORMS Marketing Science Conference

A2 - Singapore Management University, null

CY - Singapore

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