Variables Driving the Amount of Customized Product Features Chosen by a Consumer in the Car Market

Marina Hein

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	European Advances in Consumer Research Vol. 8
Editors	Borghini, St.; McGrath, M.A.; Otnes, C.C.
Place of Publication	Milan, Italy
Publisher	Association for Consumer Research
Pages	274 - 277
Publication status	Published - 1 Aug 2008

Austrian Classification of Fields of Science and Technology (ÖFOS)

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Variables Driving the Amount of Customized Product Features Chosen by a Consumer in the Car Market. / Hein, Marina.
European Advances in Consumer Research Vol. 8. ed. / Borghini, St.; McGrath, M.A.; Otnes, C.C. Milan, Italy: Association for Consumer Research, 2008. p. 274 - 277.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

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