Variables Driving the Amount of Customized Product Features Chosen by a Consumer in the Car Market

Marina Hein

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationEuropean Advances in Consumer Research Vol. 8
Editors Borghini, St.; McGrath, M.A.; Otnes, C.C.
Place of PublicationMilan, Italy
PublisherAssociation for Consumer Research
Pages274 - 277
Publication statusPublished - 1 Aug 2008

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing
  • 502020 Market research

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