Verbal Versus Pictorial Stimuli in Coinjoint Analysis: The Moderating Effect of Involvement and Hemisphericity

Andreas Strebinger; Thomas Otter; Günter Schweiger

Verbal Versus Pictorial Stimuli in Coinjoint Analysis: The Moderating Effect of Involvement and Hemisphericity

Andreas Strebinger
, Thomas Otter
, Günter Schweiger

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Enhancing Knowledge Development in Marketing, 2000 AMA Educators Proceedings, Vol. 11, 182-188, Chicago: American Marketing Association 2000
Publication status	Published - 2000

Cite this

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title = "Verbal Versus Pictorial Stimuli in Coinjoint Analysis: The Moderating Effect of Involvement and Hemisphericity",

author = "Andreas Strebinger and Thomas Otter and G{\"u}nter Schweiger",

year = "2000",

language = "English",

booktitle = "Enhancing Knowledge Development in Marketing, 2000 AMA Educators Proceedings, Vol. 11, 182-188, Chicago: American Marketing Association 2000",

}

Verbal Versus Pictorial Stimuli in Coinjoint Analysis: The Moderating Effect of Involvement and Hemisphericity. / Strebinger, Andreas; Otter, Thomas; Schweiger, Günter.
Enhancing Knowledge Development in Marketing, 2000 AMA Educators Proceedings, Vol. 11, 182-188, Chicago: American Marketing Association 2000. 2000.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - Verbal Versus Pictorial Stimuli in Coinjoint Analysis: The Moderating Effect of Involvement and Hemisphericity

AU - Strebinger, Andreas

AU - Otter, Thomas

AU - Schweiger, Günter

PY - 2000

Y1 - 2000

M3 - Contribution to conference proceedings

BT - Enhancing Knowledge Development in Marketing, 2000 AMA Educators Proceedings, Vol. 11, 182-188, Chicago: American Marketing Association 2000

ER -