Videogames-as-a-service: How does in-game value co-creation enhance premium gaming co-creation experience for players?

^*Corresponding author for this work

Publication: Scientific journal › Journal article › peer-review

Original language	English
Article number	103128
Journal	Journal of Retailing and Consumer Services
Volume	70
DOIs	https://doi.org/10.1016/j.jretconser.2022.103128
Publication status	Published - Jan 2023
Externally published	Yes

Access to Document

@article{629a7ffb584e403796218b1eb45d7e75,

title = "Videogames-as-a-service: How does in-game value co-creation enhance premium gaming co-creation experience for players?",

author = "Ali Hussain and Abid, \{Muhammad Farrukh\} and Amjad Shamim and Ting, \{Ding Hooi\} and Toha, \{Md Abu\}",

year = "2023",

month = jan,

doi = "10.1016/j.jretconser.2022.103128",

language = "English",

volume = "70",

journal = "Journal of Retailing and Consumer Services",