| Original language | English |
|---|---|
| Title of host publication | Quantitative Marketing and Marketing Management (Festschrift in Honor of Udo Wagner) |
| Editors | Diamantopoulos, A., W. Fritz, and L. Hildebrandt |
| Place of Publication | Wiesbaden |
| Publisher | Gabler |
| Pages | 191 - 207 |
| Publication status | Published - 2012 |
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