| Original language | German (Austria) |
|---|---|
| Place of Publication | Wien |
| Publisher | WU Universitätsverlag/Facultas |
| ISBN (Print) | 978-3-7089-0573-0 |
| Publication status | Published - 2010 |
Wahrnehmung und Wirkung von TV-Spots. Reihe Empirische Marketingforschung. Band 21
Publication: Book/Editorship/Report › Edited book (editorship)