| Original language | German (Austria) |
|---|---|
| Place of Publication | Wien |
| Publisher | WU Universitätsverlag/Facultas |
| ISBN (Print) | 978-3708905730 |
| Publication status | Published - 1 Apr 2010 |
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Wahrnehmung und Wirkung von TV-Spots. Reihe Empirische Marketingforschung
- Natalie Hofer
- , Viktoria Radler
- , Katharina Bermoser
Publication: Book/Editorship/Report › Book (monograph)