| Original language | German (Austria) |
|---|---|
| Title of host publication | Evolution der Informationsgesellschaft. Markenkommunikation im Spannungsfeld der neuen Medien |
| Editors | Steinmann, Cary |
| Place of Publication | Wiesbaden |
| Publisher | VS Verlag für Sozialwissenschaften |
| Pages | 127 - 142 |
| ISBN (Print) | 978-3-531-18115-8 |
| Publication status | Published - 1 May 2011 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 502019 Marketing
- 508007 Communication science
- 602004 General linguistics
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