| Original language | German (Austria) |
|---|---|
| Place of Publication | Wiesbaden |
| Publisher | Gabler |
| ISBN (Print) | 3-8349-0395-7 |
| Publication status | Published - 1 Nov 2006 |
Werbe- und Markenforschung. Meilensteine - State of the Art - Perspektiven
Andreas Strebinger, Wolfgang Mayerhofer, Helmut Kurz
Publication: Book/Editorship/Report › Edited book (editorship)