| Original language | German (Austria) |
|---|---|
| Place of Publication | Konstanz |
| Publisher | UTB |
| Edition | 9. Auflage |
| Publication status | Published - 2017 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 502019 Marketing
- 502020 Market research
Werbung
Günter Schweiger, Gertraud Schrattenecker
Publication: Book/Editorship/Report › Book (monograph)