Werbung: Review: Buch (Günther Schweiger/Gertraud Schrattenecker)

Publication: Scientific journal › Other contribution to journal

Original language	German (Austria)
Pages (from-to)	187 - 188
Journal	der markt - International Journal of Marketing (eingestellt 2013)
Volume	48
Issue number	4
Publication status	Published - 1 Jul 2010

Cite this

@article{c033bc23cbb343e8b5a9dc6ec053f749,

title = "Werbung: Review: Buch (G{\"u}nther Schweiger/Gertraud Schrattenecker)",

author = "Harald Wimmer",

year = "2010",

month = jul,

day = "1",

language = "Deutsch ({\"O}sterreich)",

volume = "48",

pages = "187 -- 188",

journal = "der markt - International Journal of Marketing (eingestellt 2013)",

issn = "0025-3863",

publisher = "Springer Verlag",

number = "4",

}

TY - JOUR

T1 - Werbung

T2 - Review: Buch (Günther Schweiger/Gertraud Schrattenecker)

AU - Wimmer, Harald

PY - 2010/7/1

Y1 - 2010/7/1

M3 - Sonstiger Beitrag in Fachzeitschrift

SN - 0025-3863

VL - 48

SP - 187

EP - 188

JO - der markt - International Journal of Marketing (eingestellt 2013)

JF - der markt - International Journal of Marketing (eingestellt 2013)

IS - 4

ER -