"We're sorry!" Effects of Online Complaint Handling on Observers' Attitudes

Wolfgang Weitzl, Elisabeth Wolfsteiner, Clemens Hutzinger

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationProceedings of the 2016 Global Marketing Conference
Editors Global Alliance of Marketing & Management Associations
Place of PublicationHong Kong, China
Publication statusPublished - 2016

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 211903 Science of management
  • 502019 Marketing
  • 502020 Market research

Cite this