What do consumers want from their e-fellows? Segmenting travellers based on their preference for hotel review categories

Verena Engele; Brigitte Stangl; Karin Teichmann

What do consumers want from their e-fellows? Segmenting travellers based on their preference for hotel review categories

Verena Engele, Brigitte Stangl, Karin Teichmann

Institute for Marketing and Customer Analytics

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Abstract

This study investigates the influence of hotel guest reviews on customer hotel preferences in the context of booking hotels online applying a conjoint design. The empirical research shows that the subjects willingness to pay is significantly higher than their reference price for hotels. In addition to that, the results of this study indicate that reviews on the hotel in general and on the hotels rooms are perceived the most useful for consumers reading reviews. Applying a cluster analysis, we identify seven different segments. The findings indicate that users of consumer reviews do not belong to only one homogeneous group but perceive the importance of review categories differently. The paper also provides managerial implications.

Original language	English
Title of host publication	CAUTHE 2009 see CHANGE: tourism & hospitality in a dynamic world
Editors	Council for Australian University Tourism & Hospitality Education
Place of Publication	Fremantle, Western Australia
Publisher	Promaco Conventions PTY LTD
Pages	68
ISBN (Print)	1 86308 153 4
Publication status	Published - 1 Mar 2009

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Engele, Verena ; Stangl, Brigitte ; Teichmann, Karin. / What do consumers want from their e-fellows? Segmenting travellers based on their preference for hotel review categories. CAUTHE 2009 see CHANGE: tourism & hospitality in a dynamic world. editor / Council for Australian University Tourism & Hospitality Education. Fremantle, Western Australia : Promaco Conventions PTY LTD, 2009. pp. 68

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abstract = "This study investigates the influence of hotel guest reviews on customer hotel preferences in the context of booking hotels online applying a conjoint design. The empirical research shows that the subjects willingness to pay is significantly higher than their reference price for hotels. In addition to that, the results of this study indicate that reviews on the hotel in general and on the hotels rooms are perceived the most useful for consumers reading reviews. Applying a cluster analysis, we identify seven different segments. The findings indicate that users of consumer reviews do not belong to only one homogeneous group but perceive the importance of review categories differently. The paper also provides managerial implications.",

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Engele, V, Stangl, B & Teichmann, K 2009, What do consumers want from their e-fellows? Segmenting travellers based on their preference for hotel review categories. in Council for Australian University Tourism & Hospitality Education (ed.), CAUTHE 2009 see CHANGE: tourism & hospitality in a dynamic world. Promaco Conventions PTY LTD, Fremantle, Western Australia, pp. 68.

What do consumers want from their e-fellows? Segmenting travellers based on their preference for hotel review categories. / Engele, Verena; Stangl, Brigitte; Teichmann, Karin.
CAUTHE 2009 see CHANGE: tourism & hospitality in a dynamic world. ed. / Council for Australian University Tourism & Hospitality Education. Fremantle, Western Australia: Promaco Conventions PTY LTD, 2009. p. 68.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

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