What’s a European Brand made of? Perspectives and Perceptions from five European Consumer Cultures

Elfriede Penz, Barbara Stöttinger

Institute for International Marketing Management

Publication: Contribution to conference › Conference poster

Original language	English
Publication status	Published - 2008

Austrian Classification of Fields of Science and Technology (ÖFOS)

502020 Market research
501015 Organisational psychology
501003 Occupational psychology
502019 Marketing

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University Library Catalogue

Other files and links

http://eiba2008.ttu.ee/

The Euronconsumer: Myth or Reality? Definition, State-of-the Art and Development of a Measurement Instrument for the Use in International Marketing
Stöttinger, B. (PI - Project head)
1/06/04 → 31/12/05
Project: Research funding

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