What’s a European Brand made of? Perspectives and Perceptions from five European Consumer Cultures

Elfriede Penz, Barbara Stöttinger

Institute for International Marketing Management

Publication: Contribution to conference › Conference poster

1 results

Finished

The Euronconsumer: Myth or Reality? Definition, State-of-the Art and Development of a Measurement Instrument for the Use in International Marketing
Stöttinger, B. (PI - Project head)
1/06/04 → 31/12/05
Project: Research funding