| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 2017 AMA Winter Conference |
| Editors | American Marketing Association |
| Place of Publication | Orlando, FL |
| Pages | 1 |
| Publication status | Published - 2017 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 211903 Science of management
- 502019 Marketing
- 502020 Market research
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