Where regional destination image positioning starts in China

Andreas Zins, Shasha Lin

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publication2014 Global Marketing Conference Proceedings
Editors Kim, J.
Place of PublicationSeoul
Pages215 - 220
DOIs
Publication statusPublished - 2014

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502020 Market research
  • 502040 Tourism research
  • 502019 Marketing

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