Where regional destination image positioning starts in China

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	2014 Global Marketing Conference Proceedings
Editors	Kim, J.
Place of Publication	Seoul
Pages	215 - 220
DOIs	https://doi.org/10.15444/GMC2014.02.10.03
Publication status	Published - 2014

Austrian Classification of Fields of Science and Technology (ÖFOS)

@inproceedings{fc74ebaee8834b868768e17b5109d943,

title = "Where regional destination image positioning starts in China",

author = "Andreas Zins and Shasha Lin",

year = "2014",

doi = "10.15444/GMC2014.02.10.03",

language = "English",

pages = "215 -- 220",

editor = "\{Kim, J.\}",

booktitle = "2014 Global Marketing Conference Proceedings",

}