Why customers value self-designed products: The importance of process effort and enjoyment

Nikolaus Franke, Martin Schreier

Institute for Entrepreneurship and Innovation

Publication: Scientific journal › Journal article › peer-review

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2010

Why Customers Value Mass-customized Products: The Importance of Process Effort and Enjoyment
Franke, N. & Schreier, M., 14 Oct 2010, In: Journal of Product Innovation Management. 27, 7, p. 1020-1031
Publication: Scientific journal › Journal article › peer-review

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