Wie fortschrittliche Kunden zu Innovationen stimulieren

Cornelius Herstatt, Christian Luethje, Christopher Lettl

Publication: Scientific journal › Journal article › peer-review

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@article{2bef22f2caf5450d9289a45e96c8a859,

title = "Wie fortschrittliche Kunden zu Innovationen stimulieren",

author = "Cornelius Herstatt and Christian Luethje and Christopher Lettl",

year = "2002",

month = aug,

day = "1",

language = "Deutsch ({\"O}sterreich)",

volume = "24",

pages = "60 -- 68",

journal = "Harvard Business Manager",

number = "1",

}