| Original language | German (Austria) |
|---|---|
| Pages (from-to) | 60 - 68 |
| Journal | Harvard Business Manager |
| Volume | 24 |
| Issue number | 1 |
| Publication status | Published - 1 Aug 2002 |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver
Wie fortschrittliche Kunden zu Innovationen stimulieren
- Cornelius Herstatt
- , Christian Luethje
- , Christopher Lettl
Publication: Scientific journal › Journal article › peer-review