Wie wirkt SMS-basierte Direktwerbung?

Publication: Scientific journal › Journal article › peer-review

Original language	German (Austria)
Pages (from-to)	171 - 183
Journal	der markt - International Journal of Marketing (eingestellt 2013)
Volume	50
Issue number	3
Publication status	Published - 1 Dec 2011

Cite this

@article{af2d7a567cdb400284768094127b57bf,

title = "Wie wirkt SMS-basierte Direktwerbung?",

author = "Walter, \{Eva Margarete\} and Thomas Reutterer",

year = "2011",

month = dec,

day = "1",

language = "Deutsch ({\"O}sterreich)",

volume = "50",

pages = "171 -- 183",

journal = "der markt - International Journal of Marketing (eingestellt 2013)",

issn = "0025-3863",

publisher = "Springer Verlag",

number = "3",

}