Wieviel eine Marke Wert ist

Baris Pascal Güntürkün, Alfred Lukasczyk, Holger Koch

Publication: Scientific journalJournal article

Original languageGerman (Austria)
Pages (from-to)44 - 45
JournalPersonalmagazin
Volume9
Issue number10
Publication statusPublished - 2012

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502026 Human resource management
  • 501002 Applied psychology
  • 502019 Marketing
  • 506009 Organisation theory

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