You’ll never shop alone! – Customer-to-Customer Interaction at the Discount Store

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationCERR 2020 5th Colloquium on European Research in Retailing
Editors CERR
Place of PublicationValencia
Pages103 - 108
Publication statusPublished - 2020

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502
  • 502019 Marketing

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