Zentraler Direktvertrieb von Versicherungsdienstleistungen über das Internet: Eine empirische Studie zur Akzeptanz im Privatkundensegment in Österreich (386 Probanden/-innen)

Translated title of the contribution: Central Direct Marketing of Insurance Services over the Internet: An Empirical Study on the Acceptance in the Private Customer Segment in Austria (386 Respondents)

Erwin Eszler, Georg Hollrieder

Publication: Scientific journal › Journal article

Translated title of the contributionCentral Direct Marketing of Insurance Services over the Internet: An Empirical Study on the Acceptance in the Private Customer Segment in Austria (386 Respondents)
Original languageGerman (Austria)
Pages (from-to)24 - 29
JournalrisControl
Volume33
Issue number10
Publication statusPublished - 2012

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502052 Business administration

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